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Design Indaba 2013

StratFlex® Technology - Award-Winning Designer Furniture

  By Al Startford  /    Winner - Innovation Award

StratFlex® in its simplest form is a laminated, composite material that through flat bed CNC routing and the introduction of flexible polymer material into routed channels may produce flat-pack; 2D and 3D forming; hinging and structural forms with a soft ergonomic response. The final form needs static restraint which may be given by secondary rigid frames; triangulation of shape; flexible inlays with memory; flexible inlays without memory for permanent deformation – tensile or compression structural ties or struts.


Sculptural. Organic. Comfortable.

The award-winning StratFlex® Skin single, double and three seater armchair is a flat pack system which consists of a suspended StratFlex® ‘skin’ made from Birch Plywood over a locally sourced and sustainable Saligna frame.

The StratFlex® Skin Dimensions


All-Purpose. Stackable. Comfort.

Meticulously manufactured locally from Birch plywood, the StratFlex® Impi all-purpose chair. The revolutionary StratFlex® Technology in both the seat and the backrest allow the Impi to easily conform to the body shape and weight of the user.

The StratFlex® Impi Dimensions


Sleek. Minimal. Functional.

The StratFlex® Orbit is a sleek and minimal flat-pack coffee table. Making use of the new KiwiClip® the Orbit comprises of two sheets which clip together to form a solid and rigid coffee table only 13mm thick, featuring a storage space below for your favorite magazines and books.

The StratFlex® Orbit Dimensions


Flat-Pack. Functional. Art.

A three-dimensional, sculptural piece made with the award-winning StratFlex® technology. The Rhino may be flexed by the owner to express different stances such as; head up or down; tail up or down etc.

Book Feature | StratFlex® Rhino

A three-dimensional, sculptural piece made with the award-winning StratFlex® technology. The Rhino may be flexed by the owner to express different stances such as; head up or down; tail up or down etc.

Publisher's Website

The StratFlex® Rhino Dimensions


The 'Go-To'. Flat-Pack. Chair.

Impala (small antelope), is our 'go-to', lightweight, flat-pack chair, designed specifically with ultimate versatility in mind.

The StratFlex® Impala Dimensions


All-Purpose. Flat-Pack. Table.

Induna, the Zulu name for 'Chief', is a flat-pack table, designed specifically with compact shipping in mind. It is made of 18 mm Birch laminate, finished in a hard wearing, water resistant smooth matt coating; and hinged with full grained natural veg tan leather acting as a scuffing / protective edge, for flat pack format.

The StratFlex® Induna Dimensions

Al Stratford
Designer Furniture